ACCENT COLORS
Accent colors support the brand by providing visual interest and enabling effective infographics or highlights. These colors must be used sparingly except for Dark Gray and Silver, which may be used more broadly.
Each color is specified in multiple formats to ensure accurate reproduction across different media:
- PMS
- Pantone Matching System — a standardized spot-color system used in commercial printing. PMS codes ensure exact color matches on physical materials such as banners, apparel, and printed collateral.
- CMYK
- Cyan, Magenta, Yellow, Key (Black) — the four-color process used in standard offset and digital printing. Use CMYK values when a Pantone spot color is not available or when printing in full color.
- RGB
- Red, Green, Blue — the additive color model used for screens and digital displays. Use RGB values for presentations, video, and any on-screen application.
- HEX
- A six-character hexadecimal representation of RGB values, commonly used in web design and CSS. HEX codes are the standard for specifying colors in digital interfaces.
Dark Gray
PMS 447C
- HEX
- #535353
- RGB
- 83, 83, 83
- CMYK
- 0, 0, 0, 67
Used for
- Body copy (instead of pure black)
Silver
PMS 877C
- HEX
- #A7A9AB
- RGB
- 167, 169, 171
- CMYK
- 0, 0, 0, 40
Used for
- Subtle accents
- Secondary backgrounds
Key Lime Green
PMS 382C
- HEX
- #BED633
- RGB
- 190, 214, 51
- CMYK
- 30, 0, 98, 0
Used for
- Infographics
- Section highlights
Cerulean
Hexachrome Cyan C
- HEX
- #00AEEF
- RGB
- 0, 174, 239
- CMYK
- 98, 0, 0, 0
Used for
- Infographics
- Section highlights
Pomegranate
PMS 485C
- HEX
- #EE3123
- RGB
- 238, 49, 35
- CMYK
- 0, 95, 100, 0
Used for
- Infographics
- Section highlights
Lavender Purple
PMS 2577C
- HEX
- #9D7FBA
- RGB
- 157, 127, 186
- CMYK
- 40, 54, 0, 0
Used for
- Infographics
- Section highlights
Accent Philosophy
Certain accent colors (Key Lime Green, Cerulean, Pomegranate, Lavender Purple) should be:
- Used for infographics
- Used for section highlights
- Used sparingly to avoid diluting brand consistency