ACCENT COLORS

Accent colors support the brand by providing visual interest and enabling effective infographics or highlights. These colors must be used sparingly except for Dark Gray and Silver, which may be used more broadly.

Each color is specified in multiple formats to ensure accurate reproduction across different media:

PMS
Pantone Matching System — a standardized spot-color system used in commercial printing. PMS codes ensure exact color matches on physical materials such as banners, apparel, and printed collateral.
CMYK
Cyan, Magenta, Yellow, Key (Black) — the four-color process used in standard offset and digital printing. Use CMYK values when a Pantone spot color is not available or when printing in full color.
RGB
Red, Green, Blue — the additive color model used for screens and digital displays. Use RGB values for presentations, video, and any on-screen application.
HEX
A six-character hexadecimal representation of RGB values, commonly used in web design and CSS. HEX codes are the standard for specifying colors in digital interfaces.

Dark Gray

PMS 447C

HEX
#535353
RGB
83, 83, 83
CMYK
0, 0, 0, 67

Used for

  • Body copy (instead of pure black)

Silver

PMS 877C

HEX
#A7A9AB
RGB
167, 169, 171
CMYK
0, 0, 0, 40

Used for

  • Subtle accents
  • Secondary backgrounds

Key Lime Green

PMS 382C

HEX
#BED633
RGB
190, 214, 51
CMYK
30, 0, 98, 0

Used for

  • Infographics
  • Section highlights

Cerulean

Hexachrome Cyan C

HEX
#00AEEF
RGB
0, 174, 239
CMYK
98, 0, 0, 0

Used for

  • Infographics
  • Section highlights

Pomegranate

PMS 485C

HEX
#EE3123
RGB
238, 49, 35
CMYK
0, 95, 100, 0

Used for

  • Infographics
  • Section highlights

Lavender Purple

PMS 2577C

HEX
#9D7FBA
RGB
157, 127, 186
CMYK
40, 54, 0, 0

Used for

  • Infographics
  • Section highlights

Accent Philosophy

Certain accent colors (Key Lime Green, Cerulean, Pomegranate, Lavender Purple) should be:

  • Used for infographics
  • Used for section highlights
  • Used sparingly to avoid diluting brand consistency