PRIMARY COLORS
The team's primary colors are Black and White. Primary colors should dominate all major brand touchpoints.
- External designs — publication covers, team banners, team apparel
- Robot branding
- Major identity elements
Each color is specified in multiple formats to ensure accurate reproduction across different media:
- PMS
- Pantone Matching System — a standardized spot-color system used in commercial printing. PMS codes ensure exact color matches on physical materials such as banners, apparel, and printed collateral.
- CMYK
- Cyan, Magenta, Yellow, Key (Black) — the four-color process used in standard offset and digital printing. Use CMYK values when a Pantone spot color is not available or when printing in full color.
- RGB
- Red, Green, Blue — the additive color model used for screens and digital displays. Use RGB values for presentations, video, and any on-screen application.
- HEX
- A six-character hexadecimal representation of RGB values, commonly used in web design and CSS. HEX codes are the standard for specifying colors in digital interfaces.
Black
- HEX
- #232323
- RGB
- 35, 35, 35
- CMYK
- 0, 0, 0, 100
Used for
- Titles
- Primary backgrounds
- Strong visual contrast
White
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Used for
- Text on dark backgrounds
- Reversed logos
- Accent elements
Usage Philosophy
External Designs
Dominantly black, with white used as accent. Publication covers, team banners, and apparel should lead with black to maintain a clean, professional appearance.
Internal Documents
Dominantly white for readability, with black as the primary text color. Section titles use black to visually separate them from body text.